Web design, at its absolute core, is 95% typography. Once you strip away the photography, the branding, and the micro-animations, you are left with words on a screen. How those words are presented directly dictates how they are consumed and understood.
The Failure of Default Sizing
The majority of websites fail their users by ignoring typographical hierarchy. If an H2 header is only marginally larger than an H3, and the paragraph text is too light to read comfortably, the user is forced to "work" to parse the information. This cognitive load causes them to abandon the content entirely.
A premium typograpic scale creates a visual roadmap. Massive, striking H1s immediately grab attention. Heavily weighted H2s divide the page into scannable chunks. Crisp, highly legible body copy (we often default to 18px or 20px) ensures the actual message is digested effortlessly.
The Strategic Use of Typefaces
At torsn, we rarely use more than two typeface families on a given project. Using a structural font like 'Inter' for body copy ensures maximum legibility across all device sizes, as it was specifically engineered for screen reading.
We then pair it with a geometric or slightly wider typeface like 'Outfit' for headers. This pairing creates a subtle, beautiful contrast. The headers command attention and inject personality, while the body copy recedes smoothly, doing the heavy lifting of communication.
Tracking and Line-Height
True typographic mastery happens in the margins. We deliberately tighten the tracking (letter-spacing) on massive hero headlines (-0.02em to -0.05em) to make the text feel more cohesive and impactful. Conversely, we use extremely generous line-heights (1.6 to 1.8) on body paragraphs to give the text "room to breathe," preventing the user's eye from returning to the wrong line.
These invisible decisions are what ultimately separate a template site from a premium digital experience.